Lato Promotional Poster + Booklet
Digital + Hand-Illustrations | Sept - Oct 2017
I aimed to create a visually engaging promotional campaign for the open-source typeface, Lato. The visuals and colors were inspired by the fact that Lato means "summer" in Polish. The illustrations were first hand-drawn and then digitally rendered in Illustrator. These elements help to convey the idea of fun, summer, and a bit of nostalgia. All of the sample content in the type specimen booklet derive from songs related to summer.
